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UVC: John Zeratsky from Character on the role of design in venture capital, the OATS scorecard, sprint methodology, and gaining an edge in VC through strategic differentiation
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UVC: John Zeratsky from Character on the role of design in venture capital, the OATS scorecard, sprint methodology, and gaining an edge in VC through strategic differentiation

In this episode the Understanding VC podcast, John Zeratsky, Co-Founder & General Partner at Character, discusses the significance of design in VC and the distinction between visionary and hypothesis-driven founders. Strategy is emphasized as crucial for

In this episode we discuss:

06:00 - The Importance of Design in VC

09:00 - Visionary Founders vs. Hypothesis-Driven Founders

15:00 - Importance of Strategy in VC

22:00 - Sprint Method and Product-Market Fit

26:00 - Hypothesis driven approach - How it can save time and money

28:00 - Introduction to the OATS scorecard system

32:00 - Longitudinal use and comparison of scores

33:00 - Reasons for not investing

39:00 - Challenges of FOMO and saying no

42:00 - Detachment and enthusiasm in investment decisions

47:00 - Name selection process and the significance of "Character"

About

John Zeratsky is co-founder and general partner at venture-capital firm Character, bestselling author of Sprint and Make Time, and former design partner at GV. Previously, John was a design leader for YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.

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Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.

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